|Charles Lippincott, Gary Kurtz and Mark Hamill promoting Star Wars at MidAmeriCon 1976|
Charles Lippincott, who was in charge of merchandising and publicity for the film, organised convention appearances, at which he or producer Gary Kurtz would explain what the film was about. They would take artwork and information sheets with them and slow slides (yes, slides) to give some idea of the look of the movie.
As I wrote in a blog post at Amazing Stories recently, Gary Kurtz was the face of Star Wars for many fans back then, patiently explaining what the film was about.
One of those appearances is available on video – and it reminds us of a time when pictures from Star Wars seemed weird and exotic, and no one knew quite what the movie would be like.